Ford Motors India announced on Tuesday that it will launch a new version of the Fiesta Sedan 2011 in the Indian market this year.
Announcing the new Fiesta's eagerly awaited arrival, Michael Boneham, president and managing director, Ford India said, We are delighted the new Fiesta is coming to India. It will provide Indian customers a premium sedan that reflects their personality in terms of style, technology and performance, and will add a new level of diversity and dynamism to our showrooms.
The new Ford Fiesta will be built at Ford's state-of-the-art manufacturing plant in Chennai and Indian consumers can look forward to a hi-end sedan that will provide sporty design, great ride, dynamic performance and an array of smart technologies.
The new Fiesta will augment the current range of Fiesta vehicles in India, which remain an integral part of our product line-up, Boneham added. Our stepped-up launch plan builds on the incredible consumer response to the Ford Figo, which in 12 months has transformed our presence in India and attracted many new customers to the Ford brand.
Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. The carmaker manufactures and distributes automobiles and engines made at its modern integrated manufacturing facilities at Maraimalai Nagar, near Chennai.
Apart from Fiesta, the company also sells models such as the Ikon, Figo and Endeavour in India.