GoDaddy CEO Bob Parsons is drawing fire over a video he posted to his website this week.

The video, which comes ahead of April Fool's Day, features the GoDaddy executive killing an elephant while vacationing in Labola, Zimbabwe.

The video then features scenes of villagers dressing Parsons's kill. The villagers, wearing orange caps, fight over the dead animal as AC/DC's Hell's Bells plays in the background.

Labola doesn't appear to be a real village. The word lobola refers to the practice in some southern African cultures of offering a bride price. It isn't clear whether the village is real and just too small to appear in standard address lists or maps, or a misuse of the word (which appears in several local languages).

Founded in 1997, GoDaddy is known for its oftentimes racy and controversial advertising methods. It draws sharp attention to the company. In a nutshell, it works, Parsons writes on his website, noting that the GoDaddy-esque brand of advertising is fun, edgy, and a bit inappropriate.

That couldn't be truer with Parsons's most recent round of publicity. While clearly a marketing stunt, Parsons's antics have already drawn the attention of PETA, which has announced that was cancelling its account with GoDaddy and moving its domain to a different host.

If Parsons wants to help Zimbabwean farmers, he should use his money to fund more cruelty-free solutions to human/elephant conflicts, wrote PETA's Michelle Sherrow.

Parsons, however, isn't apologetic.  I kind of figured that this might happen, he told Fox Phoenix. So be it, I'm not ashamed of what I did... all these people that are complaining that this shouldn't happen, that these people who are starving to death otherwise shouldn't eat these elephants, you probably see them driving through at McDonald cutting a steak. These people don't have that option.

Parson's said that he had gone on the trip once before and hopes to repeat it again next year.