Beginning April 14, visitors to Las Vegas will have no excuse to call it an early night - not with Sin City startup Hangover Heaven around to cure your headache, nausea, and vomiting with an easy 45-minute treatment.
That's right, the mobile clinic claims to provide a medically proven treatment, or as the young entrepreneurs at Hangover Heaven call it, the after party for the after party.
Hangover Heaven's bus will troll around Las Vegas hotels and casinos between the hours of 8 a.m. and 3 p.m. each weekend starting this Saturday and provide services by appointment during the week.
The man behind the startup is Dr. Jason Burke, a board certified anesthesiologist trained at Duke University who has dedicated his career to curing hangovers. On the company's website, Burke claims to have practiced for over 10 years with extensive experience in the operating room and intensive care unit.
People come to Las Vegas to blow off some steam, relieve stress, and have a good time, Burke says on his website. Should we lose an entire day of our vacation because the bartender over-served us the night before? I say NO.
So how exactly does the cure-all work?
The major reason we get hangovers is because of the toxic reaction our body has to alcohol. The body doesn't get rid of the toxic products of alcohol very quickly, but Hangover Heaven claims it can speed up that process.
The after party begins with a sobering IV. After a brief medical assessment, including a hangover severity score, a board-certified anesthesiologist administers the 45-minute treatment that can cure 95% of hangovers.
The Hangover Heaven bus -- which picks you up and drops you off at your hotel -- includes two lounge areas and six bunk beds. Refreshments, coffee, and iPads help ease you back to functionality.
How much does it all cost?
The cure for your hangover may well exceed the cost of creating it. Hangover Heaven offers three packages ranging from $90 to $500 - and those are introductory prices.
The basic package, called Redemption, includes the basic intravenous hydration. The premium package, called Salvation, offers additional anti-nausea and anti-inflammatory medications as well as vitamin supplements to clear your body of toxins.
A doctor will actually visit to your room Monday to Wednesday and provide services similar to the Salvation package for the costly in-room VIP Treatment.
A story about Hangover Heaven, first published by the Las Vegas Review-Journal on Sunday, was later picked up by the Drudge Report, causing a spike in interest over the last two days. Since then, prospective business partners in Amsterdam and Los Angeles have approached Burke with proposals. Similarly, Burke reportedly got calls from three production companies interested in doing a reality show about the business.
This is, after all, Sin City, a place famed for its excess and appetite for hedonism - two qualities that draw us to reality TV. It's also the setting for the first installment of the now iconic comedy The Hangover.
Is Hangover Heaven the start of a whole new medical field? Dr. Burke does claim to be the first physician in the United States to become a Hangover Specialist.
We'll have to wait and see how things pan out in Las Vegas. In the meantime -- just to be safe -- Hangover Heaven's website adds the following disclaimer: Our buses can work magic, but they cannot bring you back from the dead.