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HTC launched its new device, the HTC U Ultra in Taiwan on Thursday. HTC

HTC has finally launched one of its most anticipated phones, but it’s not called HTC Ocean. Instead, the company has chosen to call it the HTC U Ultra.

HTC launched two new devices in Taiwan on Thursday — the HTC U Ultra and the HTC U Play. While the Play seems to be a budget device, the Ultra comes with new and interesting features.

Although HTC has resisted from calling it the flagship device, the HTC U Ultra has features such as the Sense Companion voice assistant.

Here are some interesting features of the newly launched device:

Sapphire Glass Display

The HTC U Ultra seems to be a premium device, going by its features and price. The $749 device comes with a 5.7-inch Sapphire glass display — a feature we have only seen until now on high-end smartwatches.

Sapphire glass displays have a higher viewability in comparison to regular displays and don’t get easily scratched. The feature will be available on the limited-edition U Ultra, which will be launched later this year.

The device will also have Gorilla Glass 5 protection, a step-up from the HTC 10 that comes with Gorilla Glass 4.

Sense AI Assistant

Several companies have showcased their artificial intelligence-based voice assistants such as Microsoft’s Cortana, the Google Assistant and Amazon Alexa.

HTC has showcased its own AI assistant — the Sense Companion — ahead of Samsung, which is expected to launch its Bixby AI assistant next month.

The Sense AI assistant will work just like other voice-controlled assistants. It will let you control your phone with your voice, open apps using voice commands and other such tasks.

U Sonic

The U Sonic seems to be a unique offering from HTC. It is an audio function that will adapt and equalize sounds according to the structure of your ear. HTC’s U Ultra earphones emit an ultrasonic beam, which scans the internal structure of your ear. This helps the device create a personalized sound profile for you and enhance the listening experience.

Camera

The U Ultra comes with the same camera as HTC 10, which is not a bad thing since the camera is known for performing well. The 12-megapixel, 1.55 um pixels camera comes with phase-detection autofocus, laser focusing, optical image stabilization of f/1.8 and a scratch-resistant sapphire lens cover.

HTC U Ultra Specs

  • 5.7-inch Super LCD 5, 2560x144 display with Gorilla Glass 5
  • 4GB RAM, 64/128 GB internal storage, microSD card support
  • 12-megapixel UltraPixel rear camera with 4K video recording
  • 16-megapixel front camera
  • 3,000 mAh battery
  • One-touch fingerprint sensor