Hugh Hefner hooked up with Canadian model Shera Bechard only two weeks after being unceremoniously dumped by fiancée Crystal Harris.

Harris left the 85-year old Playboy mogul days before their wedding, after having second thoughts about marrying the unapologetic ladies' man, who is known to be controlling if generous.

Bechard, a 27-year-old French-Canadian model and fledgling actress, moved into the Playboy Mansion in April. She will reprise her November 2010 centerfold in November of this year, Hefner said on Twitter.