While the Samsung Galaxy S2 is grabbing success in other parts of the world and is about to hit the U.S. market, Motorola Droid Bionic has hit the ground and Apple’s iPhone 5 is marching toward its release date. Though the iPhone 5’s launch will not go unchallenged, there are reasons which will make the device the best-selling smartphone.

Because it’s Apple

iPhones wouldn’t have been iPhones had they been produced by other companies. Consumers look on branding as an important value-added aspect of products or services, as they are expected to come with a certain attractive quality or characteristic. Apple has been known as a brand that creates trust and an emotional attachment. According to a study published by the global research agency Millward Brown, Apple has now become the world’s most valuable brand and the iPhone 5 is sitting on the glories of its predecessors. The company’s brand value has jumped 84 percent to $153.3 billion, driven by the company’s success with the iPad and iPhone 4.

Sales Strategy

One of the latest rumors suggests that Foxconn Electronics is producing up to 150,000 iPhone 5 handsets per day and the supply chain sources suggest that iPhone 5 shipments are expected to reach up to 6 million by the end of the month and will reach 22 million units by the end of the year. Apple iPhone has been the best-selling smartphone to date and no other mobile device has been able to slow down its sales.

Operating System

Apple announced the features of iOS 5 on June 6 at the WWDC 2011 keynote address, and it is expected to be released in the third quarter of 2011. Apple’s upcoming iPhone 5 is expected to be running on iOS 5, which will come with iCloud service and the Notification Center, as well as improvements to native apps such as the camera. The operating system is expected to come with more than 200 new features, including phone-to-phone messaging, system wide twitter integration, photo editing tool, newspaper or magazine subscriptions and advanced reminder system.


Apple has always updated the design of its iPhone every year. The iPad 2 was launched this year with an aluminum back-panel with a white frame, which was thinner and lighter compared to the original iPad, which indicates that the iPhone 5 flaunting an aluminum back panel along with thinness is a certain prospect. Keeping in mind the innovation that Apple has come up with every time, we can expect a nice looking smartphone.

Marketing Skills

A brand name can’t alone stir the product; marketing is very important to build customer relationships and create product awareness. The biggest example is Google Nexus One. The phone was listed among the top 10 gadgets of 2010, but it failed to see success because of the lack of effective marketing. But when Apple announces a new device, the company takes to the airwaves describing the new device and showcasing the finer points. The iPhone 5 will surely enjoy the privilege.


iPhone 4’s popularity was unaffected by other smartphones in the market with better specifications showing a better processor, RAM and battery. Rumors suggest that iPhone 5 will come with a 1.2 GHz dual core processor, an 8 MP dual-LED rear camera, a possible 1 GB RAM (Apple is known to upgrade its device’s RAM with every release) and improved battery life.

App Store

A report in May suggested Apple has a gamut of 500,000 apps of which 37 percent were made free with the average price $3.64. Though the Android Market is gaining ground in terms of quality and quantity of its apps, Apple’s users have grabbed apps by the billions.


Apple iPhone was selling well even before it reached the carriers like Verizon and AT&T. The iPhone 5 is expected to feature international support as the consumers will be able to use the device on a GSM network around the world which will benefit world travelers.
With the launch of the Verizon iPhone this year, it seems that Apple will support the carrier’s 4G network. As Verizon has the potential to reach more than 100 million people with a 4G network, most reports suggest Apple will capitalize on that and bring 4G connectivity to the next Verizon iPhone.