On Wednesday, Apple is set to unveil a number of products, the most anticipated of which is the iPhone 6S. Chances are it will be packed with new features ranging from a pressure-sensitive Force Touch display to a faster processor.
But is that really what consumers want? We set out on the streets of New York to find out what feature was on the top of Apple fans' wish lists. Their answers may surprise you.
The iPhone 6S is expected to have advanced features, but what most consumers had on their mind were basic necessities such as battery life. Similar responses also came from shoppers last year, with battery and ease of use on the top of the list of purchase drivers, according to an IDC survey.
IDC survey finds "Top 10 Smartphone Purchase Drivers" (Source: IDC's ConsumerScape 360) (by IDC Michael DeHart) pic.twitter.com/AS2VjrEF2x
— Francisco Jeronimo (@fjeronimo) May 12, 2014
But the people we found had a couple of other things in mind, including a better camera, more storage space and waterproofing. Those looking for improved photography may get their wish in the form of an upgrade to a 12-megapixel sensor, up from the 8-megapixel camera on the iPhone 6.
Unfortunately, those looking for larger base storage may be out of luck, as Apple is expected to keep the same 16GB, 64GB and 128GB storage options. And the iPhone 6S isn’t expected to be waterproof either. That could change in a future iPhone, as Apple has experimented with the idea, according to several patent filings.
While the rumor mill has provided a fairly detailed picture of what to expect, Apple fans won’t know for sure what’s in the iPhone 6S until the company unveils it Wednesday at 10 a.m. PDT/1 p.m. EDT. Apple may have other products in store as well, including a 12.9-inch iPad Pro with Bluetooth stylus and a revamped Apple TV set-top box.