Just a day prior its Sept. 7 media event for its iPhone 7 and iPhone 7 Plus and other products, Apple’s other plans were outed by trademark lawyer Brian Conroy, who managed to collect numerous trademark filings made by the Cupertino giant from around the world after months of intensive research. The filings appear to confirm what’s to come for tomorrow’s event and what could be in the cards a few months hence.
According to Apple Insider, the different trademark filings were made in different parts of the world, but the product names easily give it away that they are for the Cupertino giant. The tech site also noted that some entries pertain to features of the iPad Pro and macOS Sierra, such as Siri, Breathe and True Tone Display.
Other entries mention possible new features for Apple’s products, including: Iris Engine, Smart Button, Touch Bar, Progress Card, Swift Lab, AirPod Case, Home Hub, Control Strip and iBooks Storytime, among others.
It is important to note, however, that the patents only have six months until they expire. Should Apple fail to utilize any of the patents, the trademarks are released and other companies who could be interested in using them could do so by filing their own trademark.
"Apple's process for keeping their upcoming stuff secret is to apply for trademarks in secret far flung places. About four days (usually) before the six months period runs out they apply globally,” Conroy told Apple Insider.
For now, not all of the trademark filings are used by Apple, so it is easy to spot if any of the trademarks are most likely to be used during the company’s media event tomorrow. MacRumors pointed out that Apple is likely to introduce the AirPods and the AirPod Case this Wednesday, since they coincide with recent rumors pointing at the launch of wireless earphones called AirPods and the device’s battery case that would help it charge quickly.
Meanwhile, the trademark filing for Apple Touch Bar is seen to be an indication that the upcoming MacBook Pro could really arrive with its rumored OLED touch panel when it launches this October.
As for the trademarks related to Apple’s iPhones, the Apple Smart Button is considered the one that the Cupertino giant would most likely use to refer to the flush Hume button of the iPhone 7, while the filings for Apple Iris Engine and Apple Iris Image Engine could be hinting at the inclusion of an iris scanner into the 10th anniversary iPhones that will be launched next year. Check out all of the trademark filings Conroy has shared on his website for more details.
The news about the trademark filings comes exactly a day before the Cupertino giant’s big launch event where it is expected to unveil its new iPhones, the iPhone 7 and iPhone 7 Plus, and the Apple Watch 2, among other products.