The Jason Wu for Target line is due in less than one month and the recent release of his ad campaigns give a preview of what will be a charmingly feminine collection.
Target released images of the highly-anticipated Jason Wu collection, which is set to launch Feb. 5. The images showcase pleated dresses, stripes, structured bags and floral prints. Milu the cat, who Fashionista cites as the muse of the collection, makes an appearance in all of the ads. The adorable kitty is quite the rascal, causing a bit of mayhem in each scene.Target revealed on Twitter, @TargetStyle, a photo of a Milu back in Oct.
Wu told Women's Wear Daily that his collection features clothes and accessories that are easily convertible from day to evening - sophisticated, feminine dresses, mix-and-match separates and playful accessories all with a bit of charm and dressed-up attitude.
The line will be available Feb. 5 through March 6 (if it does not sell out and wind up on eBay all in one day). The high-end designer flaunts his economical side with garments priced between $19.99 and $59.99 and handbags priced between $19.99 and $49.99.
The collaboration will put the 29-year-old designer, who is of Taiwanese origin, in the limelight. After the monstrous success of Missoni for Target in September, customers await the newest designers at the popular department store chain. Wu became a household name after Michelle Obama wore one of his designs to the Inaugural Ball in 2009. The Target partnership will surely only bring more popularity.
He told WWD, This partnership offers an exciting opportunity for me to interpret my aesthetic into a collection made for a broader market. It was very interesting for me to translate my signature touches into a more affordable collection without compromising quality, design and sophistication.
Are you excited for the Jason Wu for Target collection?