Lady Gaga arguably isn’t having the greatest week. After recently engaging in a public feud with her former friend, blogger Perez Hilton, the “Born This Way” singer is once again in the spotlight for allegedly attempting to scam the music charts.
In a Twitter rant Tuesday night, Bill Werde, editorial director of Billboard, accused her of allegedly trying to better her views on YouTube's music-video viewing site VEVO for her new single, “Applause.” The rant began after Gaga (real name: Stefani Germanotta) sent out a to-do list message to her 39.7 million followers on Twitter, asking fans to watch and share her latest music video.
“An artist tweeting out and Facebooking a link that enables a fan to hit play and leave their computer is not the spirit of why we chart,” tweeted Werde. “I just hate it when anyone tries to game the charts, be it fans or artists. It’s not in the spirit of what we do, celebrating success,” he added.
Werde claims he wasn’t slamming self-promotion but rather the link allegedly allowing “playlisting" (the act of “watching” the same video multiple times) and the subsequent fiscal benefits YouTube loses from the scamming technique. According to his tweets, a YouTube anti-spam tech was going to check the playlisting accusations and related views Wednesday morning.
Despite receiving a few messages that included “threats” and “profanity” online following the incident, Werde claims he is still a personal fan of Gaga. “I've been [and] remain a fan of Gaga's,” he said. “I have previously tweeted my affinity for "Applause.”