LeBron James may be the king of Miami, but Google Trends data show that his name is actually a more popular search term in his home state of Ohio than it is in Florida.
The dominating forward deserted his hometown Cleveland Cavaliers in 2010 for the Miami Heat, inciting the hatred of hundreds of thousands of Cavs fans. But Web users in Ohio appear to be more interested in news related to James than folks based in Florida.
The data, which rank the level of search volume for a particular search term from zero to 100, are automatically generated by Google's internal algorithms, and according to the latest "Regional Interest" metrics, Ohio scored a 100 rating for searches for the term "LeBron James," while Florida notched just a 90.
This may come as a surprise to die-hard Heat fans, but James has become a fixture in Miami, which may lead many comfortable fans there to have less of an interest in the day-to-day events in his life and career than they did when he was new in town. Meanwhile, breaking the trust of his fan base left Cavs supporters with seething rage that has yet to fully abate, as evidenced by the boos that ring out from the crowd when his name is announced when the Heat play in Cleveland.
The Google Trends data can also be broken down into metro areas, but Cleveland-Akron's 100 ranking still edges Miami-Fort Lauderdale's 97 points.
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James, 29, is a two-time NBA champion and four-time league MVP widely considered to be one of the best professional basketball players in the history of the game.