Michelle Obama struck a cord at the Democratic National Convention (DNC) Tuesday night in Charlotte. The First Lady, or "FLOTUS," stood at the podium and shared a heartwarming story about her family, her husband's past, their shared values, and their dream to build a better country based on those values.
Her speech clearly resonated with the public: Michelle Obama was the center of most conversations on Twitter, YouTube and Facebook that evening, as her speech broke all sorts of records for social media and politics.
According to Twitter, users released more than 28,003 tweets per minute during Michelle Obama's speech, which roughly doubled the tweets-per-minute mark set by Mitt Romney during his acceptance speech at last week's RNC (14,289).
The numbers, while important, do not tell the full story, however. For the most part, the emotion towards Michelle Obama's speech was overwhelmingly positive. Twitter users raved about the First Lady's emotional, inspirational tales, and her grace at the podium. Her quotes were retweeted thousands of times.
In contrast, the discussion around Mitt Romney was mostly negative. His speech at the RNC, in fact, generated the lowest approval rating among those surveyed adults since Gallup began polling the speeches in 1996. And that's saying something.
The GOP can still be proud of what it accomplished at the RNC. The convention was a trending topic for several days, more than 2.5 million users tuned in on YouTube to stream more than 300,000 hours of video footage, and users shared more than four million tweets about the event.
"I think our [digital] strategy was right on, and it sets the bar for how future conventions and events should be run," said James Davis, the communications director for the 2012 RNC.
However, the highlights of the RNC were not what Mitt Romney had hoped. Twitter and YouTube interaction was highly skewed because of Clint Eastwood's infamous "empty chair speech." Furthermore, the most retweeted tweet of the RNC was President Obama's tweeted response to Eastwood's speech: "This seat's taken."
The Democrats are fast closing in on the Republicans' records, however: The first night of the DNC saw more than 3 million related tweets alone; by Wednesday mid-morning, those numbers were about even. The DNC will surely attract more viewers and garner even more discussion by the time the convention ends Thursday evening with a closing speech from President Obama. We expect the DNC to shatter Twitter records for political events by Thursday evening, and we'll let you know if President Obama and Co. can achieve that goal. For those who missed the First Lady's big moment Tuesday night, watch the video below and read the full transcript of her speech from the DNC.
SPEAKER: FIRST LADY MICHELLE OBAMA
OBAMA: Thank you. Thank you so much. I want to start by thanking Elaine. Elaine, thank you so much. We are so grateful for your family's service and sacrifice. And we will always have your back.
Over the past few years as first lady, I have had the extraordinary privilege of travelling all across this country. And everywhere I have gone and the people I've met and the stories I've heard, I have seen the very best of the American spirit.
I've seen it in the incredible kindness and warmth that people have shown in me and my family especially our girls. I've seen it in teachers in a near bankrupt school district to vowed to keep teaching without pay. I have seen it in people become heroes at a moment's notice, diving into harm's way to save others, flying across the country to put out a fire, diving for hours to bail out a town. And, I've seen it in our men and women in uniform and our proud military families. In wounded warriors who tell me they are not just going to walk again, they are going to run and they are going to run marathons. In the young men blinded by a bomb in Afghanistan who said simply, ''I'd give my eyes and 100 times again to have the chance to do what I have done, and what I can still do."
Every day, the people I meet inspire me. Every day they make me proud. Every day they remind me how blessed we are to live in the greatest nation on earth.
Serving as your first lady is an honor and a privilege. But, back when we first came together four years ago, I still had some concerns about this journey we'd begun. While I believe it if we dig deeply in my husband's vision for this country, and I was certain he would make an extraordinary president, like any mother, I was worried about what it would mean for our girls if he got that chance. How would we keep them grounded under the glare of the national spotlight? How would they feel being uprooted from their school, their friends and the only home they'd ever known?
See, our life before moving to Washington was filled with simple joys. Saturdays at soccer games, Sundays at grandma's house, and a date night for Barack and me with either dinner or a movie because as an exhausted mom, I couldn't stay awake for both. And the truth is, I loved the life we had built for our girls. And I deeply love the man I built that life with and I did not want that to change if he became president.
I loved Barack just the way he was. You see, even back then, when Barack was a Senator and presidential candidate, to me, he was still the guy who picked me up for our dates in a car that was so rusted out, I could actually see the pavement going by in a hole in the passenger side door. He was the guy whose proudest possession was a coffee table he'd found in a dumpster. And whose only pair of decent was half a size too small.
But see when -- when Barack started telling me about his family, see now that's when I knew I'd found in him a kindred spirit. Someone whose values and upbringing were so much like mine.
You see, Barack and I were both raised by families that did not have much in the way of money or material possessions but who had given us something far more valuable: their unconditional love, their unflinching sacrifice and the chance to go places they had never imagined for themselves.
My father was a pump operator at the city water plant, and he was diagnosed with multiple sclerosis and my brother and I were young. And even as a kid, I knew there were plenty of days when he was in pain. And I knew there were plenty of morning when it was a struggle for him to simply get out of bed. But every morning I watched my father wake up with a smile, grab his walker, prop himself against the sink and slowly shave and button his uniform. And when he returned home after a long day's work, my brother and I would stand at the top of the stairs of our apartment, patiently waiting to greet him, watching as he reached down to lift one leg and then the other to slowly climb his way into our arms.
But despite these challenges, my dad hardly ever missed a day of work. He and my mom were determined to give me and my brother the kind of education they could only dream of. And when my brother and I finally made it to college, nearly all of our tuition came from student loans and grants, but my dad still had to pay a tiny portion of that tuition himself, and every semester, he was determined to pay that bill right on time, even taking out loans when he fell short. He was so proud to be sending his kids to college and he made sure we never missed a registration deadline because his check was late. You see, for my dad, that is what it meant to be a man.
Like so many of us that was the measure of his success in life. Being able to earn a decent living that allowed him to support his family. And as I got to know Barack, I realize that even though he had grown up all the way across the country, he had been brought up just like me.
Barack was raised by a single mom who struggled to pay bills and by grandparents who stepped in when she needed help. Barack's grandmother started out as a secretary at a community bank. She moved quickly up the ranks, but like so many women, she hit a glass ceiling. And for years, men no more qualified than she was, men she actually trained, were promoted up the ladder ahead of her, earning more and more money while Barack's family continue to scrap by.
But day after day, she kept on waking up at dawn to catch the bus, arriving at work before anyone else, giving her best without complaint or regret. And she would often tell Barack, "So long as you kids do well Bar, that is all that really matters."
Like so many American families, our families weren't asking for much. They didn't begrudge anyone else's success or care that others had much more than they did. In fact, they admired it. They simply believed in that fundamental American promise -- that even if you don't start out with much, if you work hard and do what you are supposed to do, you should be able to build a decent life for yourself and an even better life for your kids and grandkids. That's how they raised us.
That's what we learned from their example. We learned about dignity and decency. That how hard you work matters more than how much you make. That helping others means more than just getting ahead yourself.
We learned about honesty and integrity. That the truth matters. That you don't take shortcuts are played by your own set of rules. And success doesn't count unless you earn it fair and square.
We learned about gratitude and humility. That so many people had a hand in our success from the teachers who inspired us to the janitors who kept our school clean. And we were taught to value everyone's contribution and treat everyone with respect. Those are the values that Barack and I and so many of you are trying to pass on to our own children. That's who we are. And standing before you four years ago, I knew that I did not want any of that to change if Barack became president.
Well today, after so many struggles and triumphs and moments that have tested my husband in ways I never could have imagined, and I have seen firsthand that being president does not change who you are. No, it reveals the you are.
You see, I have gotten to see up close and personal what being president really looks like, and I've seen how the issues that come across a president's desk are always the hard ones. You know, the problems where no amount of data are members will get you to the right answer. The judgment calls where the stakes are so high and there is no margin for error. And as president, you are going to get all kinds of advice from all kinds of people, but at the end of the day when it comes time to make that decision as president, all you have to guide you are your values and your vision and the life experiences that make you who you are.
So when it comes to rebuilding our economy, Barack is thinking about folks like my dad and like his grandmother. He's thinking about the pride that comes from a hard day's work. That is why he signed the Lilly Ledbetter Fair Pay Act to help women get equal pay for equal work.
That is why he cut taxes for working families at small businesses and fought to get the of the industry back on its feet. That's how he brought our economy and the brink of collapse to creating jobs again. Jobs you can raise a family on, good jobs. Right here in the United States of America.
When it comes to the health of our families, Barack refused to listen to those folks who told him to leave health reform for another day. Another president. He didn't care whether it was the easy thing to do politically. That is not how he was raised. He cared that it was the right thing to do.
He -- he did it because he believed that here in America, our grandparents should be able to afford their medicine. Our kids should be able to see a doctor when they're sick. And no one in this country should ever go broke because of an accident or an illness.
And he believes that women are more than capable of making our own choices about our bodies and our health care.
That is what my husband stands for.
When it comes to giving our kids the education they deserve, Barack knows that like me and so many of you, he never could have attended college without financial aid. And believe it or not, when we were first married, our combined monthly student loan bill was actually higher than our mortgage. We were so young, so in love, and so in debt.
And that's why Barack has fought so hard to increase student aid, and keep interest rates down because he wants every young person to attend college without a mountain of debt.
So, in the end for Barack, these issues are not political. They're personal. Because Barack knows what it means when afamily struggles. He knows what it means to want something more for your kids and grandkids. Barack knows the American dream because he's lived it. And he wants everyone in this country, everyone to have the same opportunity no matter who we are or where we are from or what we look like or who we love.
And he believes that when you work hard and done well and walk through that doorway of opportunity, you do not slam it shut behind you. No, you reach back and you give other folks the same chances that help you succeed.
So when people ask me whether being in the White House has changed my husband, I can honestly say that when it comes to his character and his convictions and his heart, Barack Obama is still the same man I fell in love with all those years ago. He is the same man who started his career by turning down high- paying jobs and instead of working in struggling neighborhoods where a steel plant had shutdown, fighting to rebuild communities and get folks back to work. Because for Barack, success isn't about how much money you make. It is about the difference you make in people's lives.
He is the same man -- he is the same man when our girls were first born, would anxiously checked their cribs every few minutes to ensure they were still breathing, proudly showing them off to everyone we knew. You see, that's the man who sit down with me and our girls for dinner nearly every night, patiently answering questions about issues in the news, strategizing about middle school friendships.
That's the man I see in those quiet moments late at night, hunched over his desk, pouring over the letters people have sent him. The letter from the father struggling to pay his bills. From the woman dying of cancer whose insurance company won't cover her care. From the young people with some much promise but so few opportunities.
And I see the concern in his eyes, and I hear the determination in his voice as he tells me, ''You won't believe what these folks are going through Michelle. It's not right. We have got to keep working to fix this. We have so much more to do.''
I see how those stories, our collection of struggles and hopes and dreams, I see how that's what drives Barack Obama every single day. And I did not think it was possible, but let me tell you today, I love my husband even more than I did four years ago. Even more than I did 23 years ago when we first met.
Let me tell you why -- I love that he has never forgotten how he started. I love that we can trust Barack to do what he says he is going to do, even when it is hard, especially when it's hard. I love that for Barack, there is no such thing as us and them. He doesn't care whether you are a Democrat, a Republican, or none of the above. He knows that we all love our country, and he is always ready to listen to good ideas, he is always looking for the very best in everyone he meets. And I love that even in the toughest moments, when we're all sweatin' it -- when we're worried that the bill won't pass, and it seems like all is lost, see Barack never lets himself get distracted by the chatter and noise. No, just like his grandmother, he just keeps getting up and moving forward with patience and wisdom, and courage and grace.
And he reminds me -- he reminds me that we are playing a long game here, and that change is hard, and change is low and never happens all at once, but eventually we get there, we always do. We get there because of folks like my dad, folks like Barack's grandmother, men and women who said to themselves, "I may not have a chance to fulfill my dreams but maybe my children will. Maybe my grandchildren will."
See, so many of us stand here tonight because of their sacrifice, and longing and steadfast love, because time and again, they swallowed their fears and doubts and did what was hard. So today, when the challenges we face start to seem overwhelming or even impossible, let us never forget that doing the impossible is the history of this nation. It is who we are as Americans. It is how this country was built.
If our parents and grandparents could toil and struggle for us, you know if they could raise beams of steel to the sky, send a man to the moon, connect the world with a touch of a button, then surely, we can keep on sacrificing and building for our own kids and grandkids, right? And if so many brave men and women could sacrifice their lives for our most fundamental rights, then surely we can do our parts as citizens of this great democracy to exercise those rights. Surely we can get to the polls on a election day and make our voices heard.
If -- if farmers and -- and blacksmiths could win an independence from an empire, if -- if immigrants could leave behind every, if women can be dragged to jail for seeking to vote, if a generation could defeat a depression and define greatness for all time, if a young preacher could lift us to the mountain top with his righteous dream, and if proud Americans can be who they are and boldly stand at the altar with who they love, then surely, surely, we can give everyone in this country a fair chance at that great American dream.
Because in the end -- in the end, more than anything else, that is the story of this country. The story of unwavering hope grounded in unyielding struggle. That is what has made my story and Barack's story and -- and so many American stories possible. And let me tell you something, I say all of this tonight, not just as a first lady, no, not just as a wife. You see, at the end of the day, my most important title is still mom-in-chief.
My daughters are -- are still at the heart of my heart and the center of my world. But, let me tell you, today, I have none of those worries from four years ago, no. Not about whether Barack and I were doing what was best for our girls. Because today, I know from experience that if I truly want to leave a better world for my daughters, and for all of our sons and daughters, if -- if we want to give all of our children a foundation for their dreams, and opportunities worthy of their promise, if we want to give them a sense of that limitless possibility, their belief that here in America, there is always something better out there if you are willing to work for it, then we must work like never before, and we must once again come together, and stand together for the man we can trust to keep moving this great country forward. My husband, our president, Barack Obama.
Thank you. God bless you, and God bless America.