Pregnant glamour model Sophia Cahill turned heads at the debut show of Welsh milliner Robyn Coles' Autumn/Winter 2012 collection during the London Fashion Week Tuesday.
Cahill, Miss Wales 2000, walked the ramp wearing nothing, but designer hats in three different segments along with other male and female models.
Hat-maker Cole, 31, wanted to showcase her collection in an eccentric manner and chose to kick off her show with eight-month pregnant beauty queen as her show-stopper.
She was one person I knew would be more than happy to get her kit off. I thought it would be nice she would be pregnant for the show. You never see that kind of thing in fashion, the Daily Mail quoted Cole as saying.
Though it was quite apparent that the act was a sheer publicity stunt, yet the debutant designer gave a nod to it later.
As an unknown designer you have to find ways of getting people to your show, Cole said.
I wanted to use different models and different sizes. I'm a big believer in that. With accessories like hats it doesn't matter what size or shape you are.
I've got loads of stupid ideas for next time, Cole said of her plans for imminent shows.
Check out the astounding bold images from the London Fashion Week runway.