Apple's iPhone 6 Plus is presenting the company with some problems, and rival Samsung is stepping in to antagonize further with a new ad, seen above.
The ad shows two unidentified phones in profile, one standing upright and the other cartoonishly bent into a near-prostrate bow of reverence. "Bend to those who are worthy," reads the ad copy. We're left to deduce that the bending phone is the new iPhone 6 Plus smartphone, while the erect phone is Samsung's Galaxy Note 3.
This is all happening on Twitter under #bendgate, and other brands are naturally getting in on the game. For example:
— Heineken NL (@Heineken_NL) September 25, 2014
— KITKAT (@KITKAT) September 24, 2014
— LG USA Mobile (@LGUSAMobile) September 24, 2014
It bears mentioning that Samsung's phone has already passed the same bending test that the iPhone 6 Plus has failed. The problem, however, doesn’t appear to be a technical shortcoming of the iPhone 6 Plus; it’s mostly one of PR.
When my relatives saw my new iPhone last night, first thing they asked is if it really bends. None of them follow tech. Good luck, Apple.
— Seth Fiegerman (@sfiegerman) September 25, 2014