As schools let out across the U.S., JetBlue Airways and PBS Kids are teaming up to keep children reading wherever they go this summer.
How will they do this?
The program, Soar with Reading, will include a combination of in-flight and online literacy resources, community reading events, and a partnership with First Book, a nonprofit organization that provides new books to children in need. At the heart of the program is the newly launched soarwithreading.com, where parents can download a free reading activity kit, create summer reading lists with recommendations from Random House Children's Books, and log their child's reading minutes.
For each child that registers on soarwithreading.com, JetBlue will make a book donation to a child through FirstBook (up to 10,000 books).
Soar with Reading is an important initiative that we hope will have a true impact on the summer reading slide, helping to shape the new school year in a meaningful way for thousands of children, said Icema Gibbs, director of corporate social responsibility for JetBlue. We're excited about the potential of this program to engage our crewmembers and children alike in reading and its promotion. We're taking the JetBlue experience to new level, creating new ways for families to take advantage of the free Soar with Reading resources - online, in-flight and on the ground in local communities.
The Soar with Reading program is a joint project of JetBlue and PBS KIDS. Children traveling on JetBlue flights this summer will receive a free activity kit with reading games based on PBS KIDS educational programming. With help from PBS KIDS animated host Hooper, the campaign will also encourage kids to learn about the world around them through imaginative travel: reading books and playing learning games on soarwithReading.com at home or at their local library.
JetBlue crewmembers, PBS Kids characters and hosts, as well as popular children's authors will visit libraries across the nation this summer to promote the program and read with children. Stops will include New York, Boston, Ft. Lauderdale, Orlando, Washington D.C., and Los Angeles.
The Soar with Reading program will also award $10,000 worth of Random House Children's Books to one lucky community's library. Another library will receive $2,500 worth of books and five other libraries will receive $500 worth of books, courtesy of Random House Children's Books and JetBlue. To nominate a library, simply visit soarwithReading.com.
Happy flying and happy reading!