The much-awaited Pottermore website,, was unveiled magically with a YouTube announcement by Harry potter author J.K. Rowling on Thursday, June 23.

The author said that Pottermore is about eBooks and not about the much speculated online games.

“I am thrilled to say that I am now in a position to give you something unique. An online reading experience unlike any other - it's called Pottermore,” Rowling said.

The digital generation will be able to enjoy a safe, unique online reading experience built around the Harry Potter books, she said.

Pottermore would also allow fans of any age to share, participate and rediscover stories. It will also sell digital audio books and for the first time, eBooks of the Harry Potter series.

The author created another mystery as she said she will be sharing additional information she has been “holding for years about the world of Harry Potter.”

The Pottermore website will be open for everyone from October but a lucky few can enter early and help shape the experience, Rowling said, creating yet another mystery.

“Simply follow the owl,” she concluded.

Watch the YouTube video below: