Earlier today, the Federal Trade Commission announced a settlement with Reebok International Ltd. over a deceptive advertising lawsuit. As part of the suit's denoument, Reebok agreed to pay a $25 million fine and stop advertising unsubstatied claims about its EasyTone line of leg-and-buttock-toning shoes.
The $25 million fine is a substantial one. According to Bloomberg News, it represents more than 4% of the $600 in revenue the toning-shoe category, in total, is expected to bring in for all companies.
The Reebok EasyTone shoe campaign is only the latest in a long line of efforts to be accused of deceptive marketing. Here is a slideshow presenting 9 other products whose advertising was recently put into question.