The Russian Space Agency Roscosmos announced on Friday that it would start using #cosmoselfie to tag selfies taken by astronauts. One problem: The popular women’s lifestyle magazine Cosmopolitan already uses #cosmoselfie to engage with its readers, many of whom are probably not interested in Russian cosmonauts.
So far, the oversight has gone unnoticed by both parties, but when the Roscosmos social media campaign gets going, there will be a lot of confused fans of the Russian space program and Cosmopolitan magazine.
“In the spirit of current trends, Roscosmos has created the hashtag #cosmoselfie,” the agency said in a press release.
According to the Roscosmos Instagram page, the idea for #cosmoselfie was suggested by one of its followers. Cosmopolitan, on the other hand, uses #cosmoselfie as a sort of contest whose contestants are the the magazine's readers, encouraging them to tag photos within certain guidelines to be considered for inclusion in an upcoming issue:
Inspire our next hair story by tweeting pics of your best braid, bun, top knot or pony to #CosmoSelfie. You could appear in the May issue!
â€” Cosmopolitan (@Cosmopolitan) February 13, 2014
Roscosmos will be using it a little differently. They’ll use it to tag selfies taken by their astronauts (called cosmonauts in Russia) like this one taken by returned cosmonaut Roman Romanenko:
Roscosmos has made a big foray into social media in 2014, launching Instagram, Facebook and YouTube pages in the last few months. So far only the Instagram profile is translated into English, and none of them have yet to let their followers know 46 creative things to do with their boyfriend on a Friday night in.