Samuel L. Jackson slammed news anchor Sam Rubin for confusing him with actor Laurence Fishburne, during an interview on California’s KTLA news channel to promote his new movie “RoboCop.”

The 65-year-old star was surprised when Rubin confused him with the “Hannibal” actor.

“Did you get a lot of reaction from that Super Bowl commercial?” was the question that Rubin reportedly asked Jackson, clearly referring to the KIA ad that featured Fishburne.

Jackson asked back, in complete bewilderment: “What Super Bowl commercial?” He went on adding: “See, you’re as crazy as the people on Twitter. I’m not Laurence Fishburne!”

According to reports, even though Rubin tried to apologize, Jackson went on: “We don't all look alike. We may be all black and famous, but we all don't look alike. You're busted," he said. "You're the entertainment reporter for this station? And you don't know the difference between me and Laurence Fishburne? There must be a very short line for your job."

Jackson did not stop there and went on to say: “There's more than one black guy doing commercials. I'm the 'What's in your wallet?' black guy. [Fishburne's] the car black guy. Morgan Freeman is the other credit card black guy. You only hear his voice though, so you probably won't confuse him with Laurence Fishburne.”

Jackson was reportedly so annoyed with Rubin that he did not allow him to ask him any questions related to “Robocop.” Rubin, who tried to maintain a smile throughout, told the actor: “My mistake, I apologize. Let’s talk about ‘RoboCop.’”

But the furious actor interjected: “Oh hell no! Really? I’m the other guy.”

Later, Jackson went on to talk about “RoboCop,” but came back again to address Rubin's on-screen gaffe by saying that if any of the directors came on his show, “Do some research. Make sure you don’t confuse them with the other white actors that are out there.”

Rubin responded with a smile and said “that was a well deserved spanking,” as he continued to ask more questions about the film.

According to reports, Rubin later apologized on-air saying: “I pride myself on the fact - that unlike a lot of people who do this kind of work - more often than not, I really do know what I'm talking about. I'm really embarrassed about (what happened), and I very much apologize to Samuel L. Jackson and anyone else who was offended for what was a very amateur mistake.”

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