High-end department chain Selfridges & Co. has announced the names of 15 emerging design talents who will be part of their 2012 Bright Young Things initiative from the fields of fashion, design and art.

Last year, the brand launched the initiative for the first time which was created to recognize and nurture new design talents. Each of the recruited names will be given a new platform to showcase their works.

We are constantly looking for new design talent, whether during London Fashion Week, graduate shows or in Paris trade markets, and these five ticked different boxes, Vogue UK quoted Alex Iancovic, the store's contemporary buyer.

For the current year, the new names include menswear designers Alex Mattson, Astrid Anderson, Shaun Samson and William Richard Green.

Designers for the womens-wear section are Sorcha O'Raghallaigh, Adam Andrascik, Maarten van Horst and Alice Lee, while the accessories designers include Oliver Ruuger and T. lipop. From the art and design fields are names like Becky Sloan, Tinker & Tailor, Archie McLeish, Nuha Razik and Jack Coleman.

Last year's Bright Young Things windows scheme was so incredibly vibrant and original - particularly when viewed within the context of a luxury department store - that the decision to launch the project for a second year was an easy one. My team and I aim to create dynamic concepts all year round, but working with these young talents is really inspiring, said Sarah McCullough, Selfridges' Windows and Concepts Manager to FashionUnited.

Bright Young Things' products will be available to buy from three pop-up shops in store as well as online.