Facebook Inc. (NASDAQ:FB) officially launched a new photo-sharing app on Tuesday called Slingshot, which hopes to get more people participating in the conversation.
Taking a twist on popular photo-sharing app Snapchat, Slingshot allows its users to shoot photos and videos that can then be shared with friends. Slingshot users can also draw on the pictures right before “slinging” it to one or a group of friends. But, unlike other photo-sharing apps, Slingshot requires the recipient of a Slingshot message to send one back in order to see the image.
But unlike apps that automatically self-destruct images upon opening them, photos in Slingshot get deleted only when a user reacts to a “sling” or swipes it away.
Slingshot will be available sometime today in Apple Inc.’s (NASDAQ:AAPL) for iOS devices and Google Inc.’s (NASDAQ:GOOG) Play Store for Android devices, according to Facebook Creative Labs, the team behind Slingshot.
Slingshot is the second app to come out of Facebook’s Creative Labs, which designed and produced the Paper app.
Earlier last week, Slingshot was prematurely revealed to the Internet through Apple Inc’s (NASDAQ:AAPL) App Store. But the app’s page was quickly taken down after its brief public preview. Facebook’s Messenger app also received an update, which added video messaging support.
Slingshot is the latest in Facebook’s efforts to diversify its mobile app portfolio. Earlier in February, the Menlo Park, California social media giant purchased Internet messaging app, WhatApp, for $19 billion.