Toyota Kirloskar Motors India has announced that bookings for the Fortuner will reopen on Jan 1 2011. The bookings were last reopened in July 2010 for a period of one month.

The impressive sales recorded by the Fortuner speak of how well it has been received by our customers. Competitive price, powerful engine, exterior styling and a fulltime 4WD makes it a popular buy among SUV owners, the carmaker said in a statement.

Launched in Aug 2009, the Fortuner has sold more than 15000 units acquiring 57 percent market share in the mid SUV segment. To meet the high demand, the company had increased the production of the Fortuner to more than 950 units per month from the initial 500 units per month.

The carmaker registered sales of 38 percent in sales during the calendar year in the year 2010, compared to last year. It sold 74759 units in the calendar year 2010 against 54320 units in 2009.