How's this for a tweet? Twitter is coming to a television near you.

The social-networking and micro-blogging service is developing the first TV series that incorporates Twitter into the action of the show.

Created by novelist Amy Ephron, sister of Nora and Delia Ephron, the untitled show will feature ordinary people competing while on the trail of celebrities.

Twitter has partnered on the project with production companies Reveille (The Office) and Brillstein Entertainment Partners (Samantha Who?).

(Editing by Dean Goodman)