Twitter has announced that its Moments feature will soon be available to all of its users, since it is opening it up to a broader group of creators.
“To date, Moments have been created by our curation team and select group of publishing partners but it’s always been our goal to open up this creative canvas to more people,” Twitter’s product manager Gaby Peña said on his blog post.
“Today, we’re excited to announce that a broader group of creators will be making Moments, including influencers, partners, brands… and in the coming months, everyone,” Peña added.
For the uninitiated, Moments are curated picture slideshows of current trending events on Twitter. This may include the most recent sporting events, concerts and news coverage.
Users will not even have to follow specific users to get the best tweets about a certain trending topic. They will simply have to follow an event, and Twitter will deliver the best tweets, photos and videos that it has curated through Moments.
As stated by Twitter’s product manager, Moments will first be available to influencers. One of the first people that will be able to create Moments on Twitter is civil rights activist DeRay Mckesson. Twitter has also made access to creating Moments to Allure magazine and the Budwieser brand.
Twitter’s goal here is to get users to start creating and publishing more content on the site. This could also open up the possibility of making viral posts on the site and therefore keep users engaged.
Although Moments will soon become an open platform that everyone can use, Twitter will not be sharing ad revenues to creators, according to TechCrunch.
It is possible that Twitter will start paying creators in the future once Moments gain more attention.
Instagram made headlines last week when it introduced Instagram Stories, a feature that is very similar with Snapchat Stories. Perhaps by opening Moments to all users, Twitter can be more of a rival to Instagram and Snapchat’s Stories.
Moments and Stories are similar in the sense that users can provide their followers a single narrative in the form of collected content, as pointed out by The Next Web.
Twitter’s Moments is nearly a year old, and it was originally conceived as a news aggregator to gain new users on the micro-blogging site.
However, Moments did not do much for the company’s user base growth. Last month, Twitter reported its Q2 earnings and revealed that its user growth only went up by 3 percent.