Unthink says it is starting a social networking revolution.
And it is serious.
According to CNET, Unthink promises to emancipate social media and unleash people's extraordinary potential.
The Unthink homepage even features black and white photos from the Civil Rights Movement as its background.
It will be the anti-Facebook.
Unthink backs this proclamation by stating that, as an online social networking hub, it will be free of privacy issues, endless redesigns, and commercial junkyards for shameless promotional ploys.
Individuals can sign up for an invitation code once an email address is submitted. Users will be able to own their data and all interactions on the site. Users can choose which brands to feature on their personal profiles, as Unthink is committed to only working with forward-thinking, socially responsible, and environmentally conscious.
It promotes itself on a platform of total user control.
Unthink splits its site up into various sections, allotting separate privacy controls for each category. So, if a user does not want to communicate with say a business or brand, he or she can choose to block those messages.
The main page is divided into four sections: your microblog(personal profile), your social section (friends), your lifestyle section (brands), and your professional section (business colleagues).
And it plans to take down the 800 million plus backing behind Zuckerberg.
The CEO of Unthink Natasha Dedis said that the idea for the site developed when her son wanted to sign up for Facebook. Dedis read the terms of service and did not agree with how easily Facebook could change these guidelines.
But for her son, the terms of agreement could not sway him. Being on Facebook was of the utmost necessity. He was really stressed about it, like he didn't have a choice - he had to be on Facebook, she said.
A spark was lit in Dedis.
The number one thing that had to be 'un-thought' about social media, is who does it belong to? We need to own everything that we put on our page. We can be as private or as public as we want, as long as it's our choice, she said.
Unthink, based in Tampa, FL, launches its public beta Wednesday Oct. 26. It plans to not only tackle the Goliath that is Facebook but also Twitter, Google+, and LivingSocial as well.
Unthink was founded on Earth Day in 2008 and is backed by $2.5 million in venture capital from DouglasBay Captial, reports CNET.
However, Sarah Perez of TechCrunch reported that, since Unthink is not solid to brands, users must choose to endorse brands with the iEndorse option. Users who do not want to advertise must pay a service fee of $2 per year.
So has Unthink broken the binding chains of Facebook? Only time will tell.