Video game sales continue to struggle, with sales falling 16 percent compared with August last year, according to research from the NPD Group.
Sales were down to $908.7 million, extending the industry’s sales decline to the sixth straight month.
The Nintendo Wii posted the best sales of the three major console makers, with 277,400 units sold. Sony’s PlayStation 3 and Microsoft’s Xbox 360 posted increases, following highly publicized price cuts. NPD reported that software sales slipped 15 percent and sales of video game accessories experienced a 2 percent gain.
Meanwhile, PlayStation 3 reported sales of 210,000 consoles, up 13 percent and the first gain in 10 months. Microsoft saw sales rise by 10 percent in August, though hardware sales overall dropped 25 percent to $297.6 million. Sony’s console now retails for $299, while the Xbox 360 retails for $300.
“The price cuts implemented on the PS3 and 360 hardware already made an impact on unit sales, despite having been executed fairly late in the month,” NPD Group industry analyst Anita Frazier told news service Bloomberg.
“It will be interesting to see the full impact of the new price points on September sales.”
The video game industry hopes to get a much needed boost from the upcoming holiday shopping season, together with highly anticipated titles such as Electronic Arts’ The Beatles: Rock Band.
Certainly the worst is behind us,” Electronic Entertainment Design and Research analyst Jesse Divnich told Reuters. “The month of September does have a game for every demographic, and that does create a perfect storm for sales, and we expect that momentum to continue for the holiday season.