The Occupy Wall Street movement gains much of its man-power from Twitter, Facebook and other social media sites. It comes as no surprise then that Wall Street has decided to capitalize on this social media force. The New York Stock Exchange is hosting a Social Media Day Friday, which is the first of its kind at the NYSE.
Various social media experts and political pundits will gather at the NYSE, just blocks from the Occupy movement's stronghold Zuccotti Park, to discuss how Wall Street and major U.S. companies can more effectively use social media to their benefit.
The event will feature speakers like former White House Press Secretary Ari Fleischer and former Assistant Attorney General for the Antitrust Division of the U.S. Department of Justice Christine A. Varney.
Social Media Day was kicked off early at the NYSE when Pete Snyder, CEO and Founder of New Media Strategies, rang the exchange's opening bell Thursday.
Relationships are the key to success in this ever changing social and mobile world, Pete Snyder told POLITICO Thursday. It is critical for companies to adapt and learn how to listen, connect and help consumers on platforms such as Facebook, Twitter and LinkedIn, where they are living their lives online.
The day's agenda features talks like Social Media and Wall Street, How Smart Businesses Are Engaging with Social Media and Building Your Personal Brand Online. It seems the event is geared towards helping companies seem friendly online and to learn to capitalize on the social media forces that the U.S. public, and particularly the American youth, use with ease.
The bottom has the real power to communicate in a way that these organizations have never had to deal with, Democratic Campaign Consultant Joe Trippi told POLITICO. They just don't structurally get that they don't have the power they used to have and that's why you see the Tea party and Occupy Wall Street and other bottom-up kind of movements being able to connect a lot more and challenge your messaging.
Unfortunately for Wall Street, it seems it will take a little more than public relations moves on social media sites to warm-up the American public and to cool-off the growing Occupy Wall Street movement.