Ooh, a banned Scarlett Johanson SodaStream commercial! It must be too hot for network television! Alas, the controversy surrounding the ad has nothing to do with the American actress being inappropriately seductive.
The 29-year-old’s original SodaStream ad might be banned for Super Bowl XLVIII on Sunday night, but it doesn’t mean it can’t be seen here. The “Don Jon” actress found herself in a little bit of controversy for allying with the Israeli beverage maker, and it seems Fox, the network broadcasting, also had an issue with the ad since it calls out the two leading soft drink makers Coke and Pepsi. The main issue for Fox is that Pepsi is sponsoring the halftime show.
Johansson starts out the commercial by saying, “Like most actors my real job is saving the world.”
Then she starts to explain how the SodaStream product works.”Start with plain water. Add bubbles. Mix in the perfect flavor.” Within just a few seconds, a new drink has been created. “Look! Soda that’s better for you and all of us,” she says. “Less sugar. Less bottles.”
It’s not long until Johansson takes advantage of her signature sex appeal. “If only I could make this message go viral,” she says. Then she sensually sips on the drink. “Sorry, Coke and Pepsi.”
That last line is what Fox deemed to be inappropriate for their Super Bowl program. When the SodaStream commercial appears during the Big Game on Feb. 2, it will be the edited version without the Coke and Pepsi reference.
“This is the kind of stuff that happens in China. I’m disappointed as an American,” SodaStream CEO Daniel Birnbaum told USA Today, then added Fox and the NFL were “afraid of Coke and Pepsi.”
On allying with SodaStream, the actress wrote a statement to the Huffington Post where she said she “never intended on being the face of any social or political movement, distinction, separation or stance as part of my affiliation with SodaStream.” She also added: “I remain a supporter of economic cooperation and social interaction between a democratic Israel and Palestine. SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights.”
A day after the commercial was posted to YouTube, it has already received more than 1.7 million hits and generated scores of comments from ScarJo fans. Check out the video below:
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