Online pawn shop Pawngo.com dumped 900 pounds worth of Butterfingers in downtown Boston in a taunting blow to New England Patriots receiver Wes Welker.
Welker dropped a key pass in the fourth quarter of Super Bowl XLVI Sunday night that contributed to the team's 21-17 loss to the New York Giants.
We're giving Boston a late morning snack to get over Sunday's loss #butterfingers, wrote the company on their Twitter feed, @Pawngo.
PR professional Lise Keeney tweeted the pic, which showed the mountain of Butterfingers at Copley Square. An unidentified girl held a sign with Pawngo's logo that read, Thank you, Wes Welker.
The candy avalanche is undoubtedly a publicity stunt, but you have got to hand it to the folks at Pawngo for cleverness.
Welker, a veteran receiver, clearly felt awful about the fumble. After the game on ESPN, he took the blame for his team's sudden loss.
That's a play I make a thousand times, he said, voice cracking. I just didn't make it.
If Welker didn't feel bad enough already, quarterback Tom Brady's supermodel wife also ripped the Patriots' receivers for their poor performance.
My husband cannot f--king throw the ball and catch the ball at the same time, Gisele Bundchen snapped to a group of Giants fans taunting her. I can't believe they dropped the ball so many times.