When Apple unveiled its new iPhone last week, it revealed the gadget will be available in five colors: silver, gold, rose gold, black and a new glossy finish called jet black. While Apple has not revealed its pre-order numbers yet, making it hard to see what is the most popular model and color, there is some indication based on availability information.
After becoming available for pre-order on Sept. 9, the jet black model reportedly sold out within minutes, according to users on Reddit. Ahead of the in-store launch on Friday, Apple announced they are sold out of all iPhone 7 Plus models and the iPhone 7 in jet black, with no inventory left for stores.
These patterns suggest that Apple users are more interested in the iPhone 7 Plus than the iPhone 7. According to Slice Intelligence, which gathers its data from e-receipts, sales of the iPhone 7 Plus make up 55 percent of pre-orders in the U.S. during the first 48 hours. The alleged popularity of the iPhone 7 Plus is a first for Apple, as iPhone 6 sales showed consumers preferred the iPhone 6 over the iPhone 6 Plus. It should be noted; however, that without Apple's numbers it is hard to assess whether the supposed model preference is due to customer demand or low supply.
Using the same scope, it would appear that the preferred color is jet black, which is completely sold out. The popularity of the jet black device is likely rooted in the novelty of the color and finish. But Apple has warned that the phone is susceptible to scratches. “The high-gloss finish of the jet black iPhone 7 is achieved through a precision nine-step anodisation and polishing process,” writes Apple. “Its surface is equally as hard as other anodised Apple products; however, its high shine may show fine microabrasions with use.”
The regular black color is also a popular choice, according to Slice Intelligence. In fact, the company estimates that 69 percent of iPhone 7 sales are made up of black or jet black devices. "The color of choice for iPhones past has traditionally been space gray," writes Slice Intelligence. "While the color is not available for the iPhone 7, half of iPhone 6 orders and nearly 40 percent of 6s orders were space gray during the week of launch."