If you aren't one of the lucky customers expecting an Apple Watch delivery Friday, it's still possible to buy one in stores. No, that doesn’t include Apple’s Retail stores, which aren’t expected to have it available for in-store purchase for at least a few more weeks. Instead, you’ll need to venture out to one of the few third-party shops that will have it in-stock.
Apple has has partnered with boutiques around the world to have a batch of the watches available for launch day. They include Colette in Paris, Dover Street Market in London and Tokyo, Maxfield in Los Angeles and the Corner in Berlin. For now they will be the only way to get the Apple Watch without an order through Apple’s Online Store and supply is highly limited.
Dover Street Market Tokyo store will have 350 Apple Watches and its London shop will have 570, Adrian Joffe, chief executive of Dover Street Market, told the New York Times. Even customers with deep enough pockets to purchase the 18-karat gold Apple Watch Edition won’t find any of those in stock, as those are backordered as well.
For some of Apple’s customers that have already preordered, the wait may extend into June. However, in some cases, it was able to fulfill a number of those orders for launch day.
“We’re happy to be updating many customers today with the news that their Apple Watch will arrive sooner than expected,” an Apple spokeswoman told BuzzFeed. “Our team is working to fill orders as quickly as possible based on the available supply and the order in which they were received. We know many customers are still facing long lead times and we appreciate their patience.”
While no official Apple Watch preorder numbers have been released by Apple, it may have sold as many as three million units, according to Think Big Analytics market researcher Carl Howe.