The highest rated television show on cable is getting even more air time.
WWE's Monday Night Raw will be extended from a two to a three hour show, starting July 23. WWE Superstar John Cena made the announcement on his twitter account.
STARTING Monday Night July 23 @USA_NETWORK ADDS A 3RD HOUR TO @WWE MONDAY NIGHT RAW - PERMANENTLY #3hourRaw -my time! tweeted Cena.
The program currently airs from 9-11 p.m. ET every Monday night. Raw, unlike almost every other show on television, is new every single week.
Monday Night Raw is consistently watched by more people on cable than any other show. Last week, the only program to beat Raw was Game 7 of the NBA playoff series between the Lakers and Nuggets.
The show was extended to two hours in 1997, and became live every Monday starting in 1999. It's remained a ratings winner since its inception, but has reached a low point recently.
This past edition of the show was one of lowest rated episodes of 2012. The next WWE Pay-Per-View event, Over the Limit, is set to air on Sunday, May 20.
WWE's Friday Night SmackDown airs Friday nights on Syfy. It's expected to remain two hours long.