Xiaomi Inc., which doesn’t yet sell its smartphones in the U.S., set a new Guinness world record on Wednesday for most mobile phones sold online in a day. The Chinese smartphone maker moved 2.11 million units, according to its official Facebook page.
The record was yet to be updated on the official Guinness records page as of 9 a.m. EDT. The page still showed Alibaba Group Holding Ltd.’s Singles Day sale as the record in the category “most mobile phones sold on a single online platform in 24 hours.” Alibaba’s sale, on its TMall online shopping site in China, involved multiple mobile phone brands, including Xiaomi, and totaled close to 1.9 million handsets sold on Nov. 11, 2014.
This year, Xiaomi expanded its sales to markets including India and Indonesia, although China continues to account for the lion’s share of its revenue. Xiaomi booked sales of 2.08 billion yuan ($337.6 million) during its sale and, in addition to the 2.11 million smartphones, sold Mi-branded products including power strips, power banks, televisions and Wi-Fi boxes.
Supply bottlenecks have hurt Xiaomi’s sales in India, its biggest market after China. Some back-end and logistics glitches also meant it extended its sale in India by a day to midnight Thursday local time, Hugo Barra, the company’s vice president for international operations, said on Facebook.
In India, Xiaomi offered discounts or freebies on some of its smartphones, such as the Redmi Note 4G and the Mi4, but not on its top seller Redmi 2. The Mi Pad, an impressive 8-inch tablet that quickly sold out after Xiaomi launched it in India last month, was still available online on sites including Flipkart and Amazon.com’s Indian site on Thursday evening local time.