Closely held YouTube Inc., a video Web site, is expanding the type of advertisements it sells to include videos on its home page and on special advertiser-created pages, the Wall Street Journal reported on Tuesday, citing company executives.
Warner Bros. Records will be the first to roll out the special advertiser pages with a promotion for hotel heiress Paris Hilton's album, which is set for release on Tuesday, the report said.
Warner Bros. Records is a unit of Warner Music Group Corp.
Fox Broadcasting Co., a unit of News Corp., will pay to advertise its Prison Break TV series on the Paris Hilton advertising page, with YouTube sharing that advertising revenue with Warner Bros., the report said.
YouTube, which has exploded on the Internet scene and streams more than 100 million videos per day, is in talks with Warner Music and EMI Group Plc to post thousands of music videos online.
YouTube and Warner Music could not immediately be reached to comment on the report.