Rovio- the Angry Birds developer and Madhouse- the largest mobile advertising network in China are collaborating to make the most of the growing mobile marketing in China.

Madhouse will deliver ads to Rovio properties across China - including placement of in-application banners, rich media ads as well as fully customized marketing solutions.

"In-app advertising is the future of mobile marketing, as well as a key development area for Madhouse. I am very pleased to work closely with Rovio, one of the leading mobile game and media companies in the world, and contribute to the development of mobile marketing in China. I trust this partnership will attract attention from brands, which will further boost the growth of the mobile marketing industry in China," said Joshua Maa, the founder and CEO of Madhouse.

China being one of the largest markets of Angry Birds after U.S., the deal represents great potential for growth. Rovio Entertainment forecasts that Angry Birds downloads in China will reach 100 million by the end of 2011.