Apple Cutting Back on iPhone 7 Orders As Demand Decreases

Apple has allegedly begun cutting back on orders for the iPhone 7, according to DigiTimes.

The iPhone 7 gained momentum because of its jet black model, followed by Samsung Galaxy Note 7’s fire incidents. But the excitement over the iPhone 7 has begun to fade, sources inside Taiwan’s handset supply chain told DigiTimes. The demand for Apple’s latest iPhone 7 models in China and other markets has decreased significantly, just a few months after the smartphones were released.

The hype over Apple’s next smartphone generation has caused suppliers to be more conservative about their iPhone 7 shipment outlook for the first half of 2017. They are expecting shipments in this six-month period to be at least five million units less than the number shipped in the second half of 2016, sources told DigiTimes .

Component suppliers are now focusing on next year’s iPhone models rather than the dwindling iPhone 7 sales performance, the sources said.

Rumors say the iPhone 8 features that could be included in the new models are a glass back and a bright, flexible screen. Those new features could bring in Apple’s biggest iPhone sales since the iPhone 6. Apple could sell up to 150 million iPhones, analyst Ming-Chi Kuo of KGI Securities revealed in a note to investors obtained by Apple Insider.