The Roots
The "Bud Light Hotel" Super Bowl party kicks off on Thursday, Jan. 30, featuring the "Madden Bowl 20" competition and a performance by "The Roots." Wikipedia Commons

The Bud Light Hotel is about to make its New York City debut.

Bud Light will transform Norwegian’s Getaway cruise ship into the “Bud Light Hotel.” The trendy venue will host several of New York City’s biggest Super Bowl parties ahead of Sunday’s matchup between the Denver Broncos and the Seattle Seahawks.

The four-night Super Bowl extravaganza will begin on Thursday, Jan. 30. Bud Light will team up with EA Sports to hold the 20th annual “Madden Bowl” competition. Several well-known athletes and celebrities including Philadelphia Eagles running back LeSean McCoy, Cincinnati Bengals wide receiver A.J. Green, and New Orleans Saints tight end Jimmy Graham will compete on Xbox One to determine which real-life football player reigns supreme on the virtual gridiron.

In 2013, Denard Robinson, Kenjon Barner and E.J. Manual took home the competition’s coveted trophy.

But “Madden Bowl 20” is just the beginning of Thursday night’s activities. Musical legends the Roots will team up with rappers RUN DMC, Busta Rhymes and other special guests to pay tribute to New York City’s legendary hip-hop scene.

Want to check out the Bud Light Hotel for yourself? There are several ways to access a live stream of the party from the comfort of your living room.

The event, which begins at 8 p.m. ET, will be available on Bud Light’s YouTube page, from Bud Light's Twitter profile, and at Fans can find additional video-on-demand features at E! Online and