A BMW logo is seen the wheel of a car in Mexico City
A BMW logo is seen the wheel of a car in Mexico City July 3, 2014. Reuters

German automaker BMW will invest 800 million euros ($866 million) in the central Mexican state of San Luis Potosi to produce high-voltage batteries and fully electric "Neue Klasse" models, the carmaker said Friday.

The expansion, set to add around 1,000 new jobs at its operations in the Mexican state, is BMW's latest push into electric vehicles (EVs) as it looks to convert more than half of its sales into all-electric cars by 2030, it said.

More than half of the funds to be invested in Mexico - 500 million euros - are earmarked for the battery assembly center on the carmaker's existing plant grounds, BMW said, and some 500 additional employees will work there.

Another 500 jobs will be created in other areas, it said.

The remaining 300 million euros will go to adapting and extending the body shop and building a new assembly line to install the battery packs, plant head Harald Gottsche told Reuters.

"We will start building, constructing the extensions and the new battery assembly in the beginning of 2024, and we will start (to ramp up) production at the beginning of 2027," he said.

The announcement follows several other major expansions from the automaker in recent months, including a $1.7 billion investment in the United States and a 2-billion-euro push to build an EV factory in Hungary.

The plant in Hungary has been pitched as the first of BMW's to be completely fossil-free. Gottsche added the Mexico plant was in the process of increasing its solar production on-site and swapping out natural gas for biomethane.

"We want to beat the Hungary plant, of course," Gottsche said.

The push comes as manufacturers worldwide shift to comply with more stringent environmental regulations to mitigate their impact on climate change.

Mexico has also increasingly made the push for EVs as it looks to turn half of auto production electric by 2030.

While some industry leaders have cast doubt on that goal, Gottsche said BMW's sales in Mexico were already 30% hybrid or fully electric.

"We will need much more renewable energy" to make the switch, Gottsche said.

($1 = 0.9236 euros)

Carmaker BMW announces expansion at Mexican plant
Harald Gottsche, President and CEO at BMW Group Plant San Luis Potosi, speaks during the announcement of a multimillion dollar expansion at the plant of German automaker BMW in San Luis Potosi, Mexico February 3, 2023. Reuters
Carmaker BMW announces expansion at Mexican plant in San Luis Potosi
Milan Nedeljkovic, BMW’s head of production, and Harald Gottsche, President and CEO at BMW Group Plant San Luis Potosi, shake hands during the announcement of a multimillion dollar expansion at the plant of German automaker BMW in San Luis Potosi, Mexico February 3, 2023. Reuters
Carmaker BMW announces expansion at Mexican plant
A BMW car is assembled during a media tour at the plant of German automaker BMW in San Luis Potosi, Mexico, February 3, 2023. Reuters