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Children Goes Trick or Treat

A Treat For Retailers As Consumers Fall For Halloween Tricks

The National Retail Federation (NRF) has spelt ghoulish Halloween spending this year in its’ 2011 Halloween Consumer Intentions and Actions Survey. Overall, 2011 will see Americans spend about $6.86 billion on Halloween, according to the survey. The latest survey therefore could spell kudos for the food Industry and the retail sector in their ingenuity in marketing “Halloween” since its official inception in the 1920s. 40 years on, retail shelves scramble for volumes to spook us even before th...