Flaviar tasting boxes
Flaviar tasting boxes Flaviar

We have lost way too much this year, one thing that hurts especially bad is not being able to go out to a bar with friends to enjoy premium spirits. There’s no substitute for an experienced bartender who speaks the language of booze.

Or at least, there was no substitute. One of this holiday season’s most intriguing gifts comes courtesy of Flaviar, which assembles carefully curated tasting samples of whiskey, gin, rye, cognac and more, accompanied by a full-size bottle of your choice. The offerings are shipped quarterly.

Giving alcohol is a classic of holiday gifting. But your options are pretty limited through traditional retail channels. You can head to the local liquor store and pick from the handful of high-end brands that all stores seem to carry, or take a plunge on something special ordered online that might not be worth the money. There has to be a better way.

With a gift membership from Flaviar, your friends and family get access to an elite library of fine spirits in a much more manageable size. Their customized quarterly tasting flights deliver high-end spirits from all over the globe in sets of three 1.5 ounce (50 ml) glass vials. That’s plenty for two people to have a generous pour from each. Every three months, members can choose one flight, and one full-sized bottle for deeper enjoyment.

These spirits are sourced from a panoply of unique and innovative distillers, and come in a wide selection of unique themes. Want to try the best Japanese whiskeys? They have you covered. How about heady, botanical gins? Or do you want splurge on cognacs and brandies? The options are extensive, and Flaviar is constantly formulating different approaches to offer members. The company also offers exclusive creations distilled and blended just for their members that you can't get these anywhere else.

Talking about fine spirits can be a tough talent to master, but Flaviar has innovated a clever shortcut with their “Flavor Spirals,” which are gorgeous hand-drawn representations of the various notes to be found through an individual tasting. It’s a clever visual way to evaluate your choices and pick the flight that best vibes with your recipient. In addition, the app uses algorithms based on your ratings to recommend new things to try.

Flaviar tasting boxes
Flaviar tasting boxes Flaviar

That Flaviar gift membership comes with more than just quarterly spirits, though. Members receive a complimentary premium bottle per quarter, have access to the company’s massive cellars with free shipping on every qualified order, and an online community providing reviews and recommendations. Flavior also presents online shows and edutainment videos. It also plans to resume hosting in-person events and free distillery tours at selected locations once they can do that kind of thing again.

Sure, you could put a red bow around a bottle of something from the corner store, but if you want to give the gift of spirits in an innovative and thoughtful way, a Flaviar membership shows that you appreciate your giftee on a deeper level, recognizing that they know alcohol is more than just a way to catch a buzz. It’s a world with rich history, complex flavors and unprecedented social bonding.
If you have a lover of spirits on your holiday list, or are looking for a way to introduce someone to the pleasures found on the top shelf, Flaviar is a no-brainer. Until we can gather once more at the local and clink glasses, it's a great way to enjoy fine spirits.