In a strategically timed move, Foursquare launched version 3.0 of its iPhone and Android apps. Ahead of the much-awaited unveiling of the Foursquare 3.0, the location-based mobile game startup unveiled glimpses of what's in store besides shedding light on the vision for #4sq3 and beyond in a blog post dated March 8.

We started foursquare with the idea of making cities easier to use, focusing on check-ins as the atomic unit of measuring interest in a place, the blog said after outlining the company's growth over the years with reference to the SXSW.

The startup, which took flight at SXSW 2009 with the idea of turning life into a game, released the latest version just in time for the 2011 edition of SXSW when all obsessed with technology are set to descend on Austin, Texas.

The new offering comes from the accumulation of every checkin accumulated over the last two years and the transformation of that data into recommendations.

One of the big ideas kicking around foursquare HQ these last few months has been the idea of 'every check-in counts,' the pre-launch blog added.

Start the slideshow for a walk through of the new features that Foursquare 3.0 has to offer Android and iPhone users: