KEY POINTS

  • Joe Jonas said when he was starting his career, there was only a limited number of social media platforms
  • Sophie Turner's husband revealed that he wants to protect his family’s privacy while being active online
  • Jonas does not hide too much but values privacy for the people close to his heart

Joe Jonas got candid about how he works on keeping his social media presence with his fun viral Kardashian-inspired videos with wife Sophie Turner while protecting their growing family from public attention.

Jonas, 32, spoke with Entertainment Tonight during the finale of his MTV music competition series "Becoming a Popstar." He recalled how social media was very different when he started in the entertainment industry compared to today.

"When we were starting out, Myspace was just kind of getting started," Jonas told ET. "Like, 100 follows on Myspace, we were like, 'We made it, we can retire now,' and then it was obviously Facebook and YouTube and Twitter, and so, for us, we had a little bit more time to come up with concepts and visuals, and we were creative back then, but now, the content daily and the amount of people you can reach is just amazing."

Today's apps, like TikTok, make it easy to discover new talents. However, he also noted that one has to be very sure about what they want to share online. For a family man like him, he wants to protect his family's privacy despite using social media platforms.

"It's almost like in pandemic words, but like your bubble. You’re protecting your family, your friends and those around you," Jonas explained. "It's really being decisive on what you want. You wanna be really protective over how much you wanna share in your personal life, and I feel like as artists, we get the opportunity to express our heart through our music, and so that’s where I’m personal and honest as I can be."

Jonas and his wife have shared fun re-enactments of the Kardashian family's viral moments from their previous reality show. They "have fun" with it, and he would usually put them on his save list if he feels that it's a "good one" to share.

Jonas does not "hide too much." However, he values privacy to protect those close to his heart.

Jonas and Turner share a 1-year-old daughter, Willa. The couple has never shared photos of their baby. Last month, E! News reported that the pair was already expecting their second child.

Sophie Turner, Joe Jonas
Joe Jonas (L) and Sophie Turner attend the Vanity Fair Oscar Party on Feb. 24, 2019, in Beverly Hills, California. Getty Images/Dia Dipasupil