windows 10 upgrade
A man works on a laptop computer near a Windows 10 display at Microsoft Build in San Francisco, California, April 29, 2015. REUTERS/ROBERT GALBRAIT

Microsoft has acknowledged that Windows 10 is currently running on 300 million “active” devices across the globe. Following which, it also confirmed that the tech giant will end the "Windows 10 free upgrade" program on July 29.

In case, Windows device users would like to upgrade after the July 29 deadline, either a full version of Windows 10 Home needs to be purchased by shelling out $119, or the other way is to purchase a brand new device with the latest OS out of the box. The Windows 10 OS can run on laptops, notebooks, desktops, smartphones, tablets and Xbox One consoles, among others.

In Microsoft’s own words: “The free upgrade offer to Windows 10 was a first for Microsoft, helping people upgrade faster than ever before. And time is running out. The free upgrade offer will end on July 29 and we want to make sure you don’t miss out.”

Microsoft is banking on Windows 10 after seeing the not-so-impressive reception of the ambitious Windows 8 OS. The company is working hard to increase the market share, where Google’s Android and Apple’s iOS dominate the space.

According to the tech giant, more than 63 billion minutes were spent on Microsoft Edge in March. The Edge is Microsoft’s brand new browser in Windows 10, which replaces the problem-prone Internet Explorer.

The digital personal assistant Cortana in Windows 10, on the other hand, apparently answered more than 6 billion questions since its debut. To top it off, more than 9 billion hours were spent on gameplay in Windows 10 since the launch and over 144 million users reportedly used the new Photos app.

Microsoft has created a detailed video to persuade users by listing down the top 10 reasons to upgrade to Windows 10: (Credit: YouTube/Windows)