KEY POINTS

  • NFL Commissioner Roger Goodell agrees to a unique virtual fan-engagement charity drive for this upcoming rookie draft
  • Bud Light will donate $1 to COVID-19 relief for every #BooTheCommish tweet until it reaches 500,000
  • Cincinnati Bengals hold the top pick and they are reportedly targeting QB Joe Burrow from LSU

The 2020 NFL Draft is just a few days away and commissioner Roger Goodell may find himself in a very strange situation by doing it virtually. Without the crowd participation, Bud Light is giving the fans a chance to be heard as they launch the #BooTheCommish charity on Twitter.

This year’s NFL draft will bring a unique experience as the beer company attempts to keep the “tradition” alive despite the virtual setup. Fans can still boo the NFL commissioner and Bud Light will donate $1 for every person who will tag them with the said hashtag.

Despite the negative nature of the gesture, Goodell has embraced the sound every time he steps on the podium. In an NBC article, the commish was positive that he will still be getting the jeers even if the draft being done virtually.

"I guess you're going to have to show up and watch," Goodell said per Bleacher Report. "But I will say this: It's a big part of the draft. I personally love the engagement with our fans.

“For us, we had to think through, ‘How are we going to bring the fans into the event? How are we going to allow the boo to be a part of the event as it has been in the past?’,” he adds.

Through fans’ participation, Bud Light will match each entry up to $500,000 and all proceeds will go to the Draft-A-Thon -- the NFL’s huge fundraising campaign to raise funds for the coronavirus relief.

Per NFL’s official statement, the non-profit organizations that will benefit are the American Red Cross, All Of Us: Combat Coronavirus Campaign by CDC Foundation, Meals on Wheels America, Feeding America, Salvation Army and United Way.

Several fans have already submitted their entries with three days left before draft night. Currently, the boo-count is over 4000 tweets as of this writing and the numbers are expected to skyrocket before draft day approaches.

NFL Draft Night is set on April 23 with Cincinnati drafting first overall and they are projected to take QB Joe Burrow of LSU. The top selection will be the Bengals’ fourth time in NFL history after Dan Wilkinson (1994), Ki-Jana Carter (1995) and Carson Palmer (2003).

NFL Commissioner Roger Goodell will introduce 2020 draft selections from his home as the league adjusts its offseason activities amid the coronavirus pandemic NFL Commissioner Roger Goodell will introduce 2020 draft selections from his home as the league adjusts its offseason activities amid the coronavirus pandemic Photo: GETTY IMAGES NORTH AMERICA / Cliff Hawkins