EVENT

Apple's long-awaited event announcing the latest on the iPhone 5 finally took place and it disappointed everyone as the technology giant did not unveil iPhone 5 but only took the wraps off iPhone 4S, which came with a better camera and iOS 5 pre-installed.

Straight from the Let's talk iPhone event [PHOTOS and VIDEOS]

Apple Inc.'s Let's talk iPhone event on Tuesday wound up as a Let's Keep Guessing About iPhone 5 event, with Tim Cook showcasing just an improved version of the iPhone 4, dubbed the iPhone 4S, rather than the much talked-about new phone with a revolutionary design and a larger display.

Shares in Research In Motion ended 2 percent higher in yo-yo trade on Tuesday after rival Apple hinted at threats to RIM's core corporate market, but failed to wow fans and investors with its latest iPhone.

Apple Inc CEO Tim Cook kicked off an event at which the company is expected to introduce the fifth version of its iPhone.

Today, Oct. 4, Apple held its keynote event in Cupertino, Calif., to discuss the upcoming product line from the globally revered technology company. CEO Tim Cook took center stage, as this was his first keynote in his current role.

At Apple's product announcement Tuesday, company founder and former CEO Steve Jobs did not make an appearance. He resigned from Apple in August for medical reasons.

Apple's new application Cards allows users to send and mail 100% cotton paper cards directly from your iPhone or iPod Touch.

Apple's iPod Nano and iPod Touch have gotten upgrades to their applications, hardware, and overall performance.

Rumors around the iPhone 5 have been overheated as Apple's Let's talk iPhone event kicked off at 1 p.m. (EDT) on Tuesday. All eyes are on whether Tim Cook will unveil the next-generation iPhone 5 and when its much-speculated release date is.

As Let's talk iPhone event approaches, one can’t help but get the sense that Apple is getting a kick out of the unprecedented degree of anticipation surrounding the announcement of their newest iPhone.

The most anticipated tech event of the year is just minutes away as Apple is expected to unveil its long awaited next generation of iPhone.

iPhone 5 could steal the show, but an iPhone 4S could also debut, so here's what to expect.

Apple Inc. is possibly just hours away from announcing its next-generation iPhone, presumably called iPhone 5, at its Let's Talk iPhone event Tuesday. The next iteration of iPhone is expected to be escorted by iOS 5 and iCloud Web services.

Facebook will appear at Apple's iPhone media event in Cupertino Tuesday to announce its iPad app, revamped iPhone app with Timeline, and app platform Project Spartan.

Apple's Let's Talk iPhone event on Tuesday kicks off at 10 a.m. PDT (1 p.m. EDT) at the Apple Town Hall in its Cupertino, Calif., Headquarter, a far more personal setting than its annual WWDC held in San Francisco.

Apple Inc. fans has been waiting and expecting the company to showcase the most anticipated smartphone iPhone 5 on Tuesday. The Apple's Let's Talk iPhone event is just hours away.

This will be the first time that Tim Cook, Apple's new CEO, will take center stage after Steve Jobs' resignation.

Adobe Systems Inc. (NASDAQ: ADBE) announced its vision for combining services, community and applications with its Creative Cloud strategy. In addition, the company made some small yet important acquisitions that further strengthen its position in the world of open standards.

The Apple Let's talk iPhone event is hours away and consumers are expecting the company to showcase its highly anticipated iPhone 5.

With Apple Inc. having made the call for its Let's Talk iPhone event Tuesday, consumers are expecting the company to showcase its highly anticipated iPhone 5.