IBTimes Spotlight

Agency Creative believes that a genuine insight that’s meaningful for both business and customer is the start of a great marketing potential. It is then coupled with creativity to easily attract the attention of the target audience. It’s the not-so-secret strategy the company has done in the last 25 years it has been in business. 

The company offers a wide range of services including communications planning, creative concept testing, strategy & positioning, digital strategy & trends, mobile marketing tours, foundation support and street team marketing.

TGI Fridays turned to the agency when it wanted to amplify the global brand’s celebration of the International Beer Day. The company wanted to have a campaign that reaches across its more than 60 markets around the world in the span of four weeks. Agency Creative developed the hashtag #BeerLoversUnite for establishing the connection between TGI Fridays and its customers. The company promoted the efforts a day leading to the celebration by posting engaging content on the global brand’s digital channels. At the end of the project, engagement reached 82.23% and has covered 17 markets in 31 different languages.

Belo + Company positions itself as a marketing agency for brands that want to break out of their status quo. The agency sets its services apart by building on the available resources of its clients, infusing critical thinking and combining all of these with a dash of creativity and the eagerness of a boutique agency that is daring enough to experiment with new solutions.

Composed of marketing professionals who are all creative, divergent thinkers and knows how to communicate with the audience, Belo + Company has helped businesses deepen connections, improve its influence and achieve success. The company offers several solutions including branding, content & search engine optimization (SEO), web design & development, data insights & analysis and media planning & buying. 

The company has served the needs of businesses big and small including Yum!, Abuelo’s, Southwestern Medical Foundation, Bravado Wireless, Public Services Company of Oklahoma and Bellevue Washington.

The Marketing Arm (TMA) believes in the power of creativity when marketing brands to consumers. It is through creativity that brands are able to tap into how people think, feel and act. Hence, The Marketing Arm’s marketing campaigns are full of bravery and vision, as well as heart and humor.

With the vision of empowering people to think big and maximize fun, TMA helps businesses in creating what it calls cultural resonance for any type of brand. It can stage any experiential marketing for brands in sports, entertainment, music and even for celebrities. It harnesses the power of content, design, experiences and storytelling to effectively attract the attention of consumers.

TMA has worked on the events of WNBA, Cheetos, State Farm Neighborhood of Good, Rice-A-Roni and Nintendo Switch. It was also behind The Influencer Consortium, a three-day event that connects brands, platforms and all kinds of influencers from the small ones to the A-list personalities. The company set up the event with a custom influencer playbook that would help brands understand their unique potential and what it offers to them. 

Businesses looking for help in strategizing, coming up with creative processes, building a digital footprint or event planning should look into Freeman. The company specializes in staging events and other experiential marketing campaigns for any kind of business. 

Freeman is composed of experienced individuals who all know how to stage an effective event both online and offline. Its scriptwriters, producers, graphics designers and directors worked on over 200 events including live streams, achieved 100,000 hours of produced content and helped clients generate a collective total of over a million U.S. dollars. It offers online event solutions that allow brands to reach a greater number of audience. It makes use of platforms like YouTube, Twitch, Instagram, Vimeo and Facebook to stream engaging content to its client’s target audience. 

The company helped tech firm AMD to reach a wider audience during its CES shows. YouTube was tapped as the choice platform as it has a global reach. It is where the tech company shared to the world, the latest products and concepts it is offering the public. The livestream captured an audience of over 60,000 viewers and was played a total of 120,600 times and counting.

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