Best PR Companies in Washington, DC 2021
Public relations (PR) has become an essential part of businesses in terms of branding and strategic planning. However, some view it as one of the most discretionary costs for a company. A Gartner study found that companies on average spent anywhere between 8% to 11.5% of their revenue of PR and marketing, with the number going up to as high as 25% in some sectors such as consumer and packaged goods.
Looking at the bigger picture, good PR can help businesses increase their sales and profit through a targeted approach to brand building. A research reveals that there is a significant correlation between higher spending on public relations and the profits they earn. Studies also show that a higher reputation could contribute anywhere between 3-7% of revenue.
The United States’ capital Washington DC is home to over 80 PR firms. Businesses or individuals who seek to extend their influence with stakeholders could look at these top PR firms in the city.
Best PR Companies in Washington, DC 2021
On The Marc Media
On The Marc Media is a multimedia communications company that specializes in focused messages for businesses, non-profit organizations, and individuals. Emmy winner and television host Mark Silverstein is the firm’s founder and current head.
The company’s focus areas are tech startups, small businesses, associations and healthcare providers. It offers a wide range of services, such as advertising, content marketing, SEO, web and graphic design and video production besides PR. It also provides spokesperson services.
One of the firm’s top projects was handling media coverage and customer engagement for the indoor skydiving zone operator iFly. The company conducted this campaign with a two-pronged strategy involving public relations and event marketing. It placed nearly $450,000 worth of ads that helped it reach 4.5 million people through media.
On The Marc’s clients have appeared in popular news networks such as ABC, CNN and Fox News. Many daytime talk shows, one-on-one interviews and news broadcasts have featured the firm’s representatives.
Pinkston
Pinkston is a strategic communications company that has helped multiple clients maintain an excellent image since its launch in 2001. It specializes in building profiles for clients and developing brands to raise their public presence.
The firm works with only a select group of clients to create and execute media strategies that meet their PR objectives, such as promoting or launching products or books, influencing legislation or managing crises. It also has a film-making division that makes documentaries and corporate videos.
The company's clients include corporate giants such as AIG, Ford and Morgan Stanley; large institutions Johns Hopkins University and Arizona State University; senators, authors and publishers.
Pinkston’s clients have seen coverage from large media corporations such as the Wall Street Journal, CNBC and Forbes. It has offices in Northern Virginia and in Boston, Massachusetts, outside of Washington, D.C.
Bluetext
Bluetext is a digital marketing agency based in Georgetown, Washington D.C. that mainly serves clients in the District of Columbia.
Founded in 2011, the agency has employed 50 employees that specialize in marketing, branding and public relations for businesses across various sectors. It has worked with clients to produce digital and print marketing campaigns to reach a broad audience that includes governments, enterprises and consumers.
Bluetext has been a part of over 30 award-winning campaigns and has earned recognitions such as the Webby, Addy and Sabre Awards. They have established a reputation as first to innovate in the digital space and to have pioneered digital communications for foreign embassies. Some of its marquee clients include Cisco, Dell, EY and Akamai.
Keybridge Communications
Keybridge Communications is an agency that specializes in writing op-eds, issues advocacy, media placement and web development. It was founded in 2003 and is a full-service agency that has top-notch journalism at the core of its business.
The company handles media training for its clients and has teams specializing in graphic design and writing, too. However, its chief business involves journalist outreach, interview booking, press conferences and fielding media queries. It also manages clients’ social media accounts on Twitter, Facebook and LinkedIn.
Keybridge lists startups, Fortune 500 companies and Chief Executives for some leading U.S. corporations among its clientele. Its work includes an opinion media campaign for a large U.S. trade association, whose members were facing a sustained attack from lawmakers on Capitol Hill. During the campaign, the agency generated 692 unique media hits through 64 op-eds for its client over 12 months to help fend off attacks and maintain its reputation.
The firm has placed articles in leading U.S. dailies such as USA Today, Wall Street Journal, Los Angeles Times, Chicago Tribune, New York Post and San Francisco Chronicle.
REQ
As a digital marketing company, REQ delivers the digital needs of government organizations, corporations, and non-profit organizations. REQ provides solutions to clients that improve their reputation, brand, business, and advocacy to the target market.
REQ provides a wide range of advertising and marketing solutions including SEM, online reputation management, SEO, public relations, advertising and media, conversion rate optimization, brand strategy & development and digital strategy.
They also offer social media management, web design and development, mobile app design, video animation production, pay-per-click advertising and business-to-government public relations.
REQ has received numerous awards such as being a part of Inc. 500, Deloitte Technology Fast 500, Inc. Best Workplaces and Washingtonian’s Great Places to Work.