STEVE JOBS

Apple is said that they may be planning something big to celebrate the 10th anniversary of its retail stores this Thursday, according to a source cited by The Boy Genius Report.

It has been 10 years since Apple opened its two retail stores on May 19, 2001. There are big expectations on how the world's most valuable brand will celebrate this coming weekend's bash, possibly introducing a new product or revamping the store displays including storefront design that showcases their iPad 2 and MacBook Airs. Planning for the event is top secret thus far, involving restricted electronic communication among staff, password encrypted data, and black curtains.

Credit Suisse have addressed five recurring concerns troubling the investors of Apple.

Technology giant Apple has filed for a patent with US Patent and Trademark Office, which could convert text-to-speech and vice versa, Patently Apple reports.

Apple has been awarded a patent for a dock connector for landscape or horizontal docking.

Led by Senator Al Franken, the Privacy and Technology Subcommittee of the Senate Judiciary grilled Google and Apple on privacy.

Apple now has the world’s most valuable corporate brand, valued at $153.3 billion, according to a BrandZ report. This puts the value of the brand at a little under half of the entire worth of Apple Inc’s $320-billion market capitalization.

Apple is the number one brand in the world according to a report; Facebook is in the top 100 for the first time.

Iconic and enigmatic tech visionary Steve Jobs is also a ‘corporate dictator’ who hates excuses from his senior executives, doesn't take kindly to any flop whatsoever and considers failure as anathema, according to new revelations.

The succession question at Apple has always been a trillion-dollar one, and markets have been on tenterhooks every time there was a new revelation -- truth or rumor -- about CEO Steve Jobs' health status. Now, there is somewhat conclusive evidence that the company is really looking up at the prospect of life without its iconic visionary leader. A Fortune magazine article written by Adam Lashinsky, excerpts of which have been published in various newspapers, says the company is offering traini...

Rumors have been circulating about the possible launch of a redesigned, and more importantly free, MobileMe service, but no one has forgotten the uneasy days when the service was launched in 2008. The launch of the revamped MobileMe, which was essentially an upgrade of a pre-existing service called .Mac, had invited disappointing media review, promoting Jobs to sternly castigate the product executives.

Analysts say Apple's love of consistency could play a factor into the company switching from Intel to ARM based chips for its PCs and laptops.

Apple plans to start planting ARM processors in laptops which would usher in a departure from Intel chips which currently power its MacBook Pros.

Apple may join the ranks of RIM and some other competitors as it mulls offering software upgrades over the air, doing away with the requirement of needing a PC to enjoy the latest improvements.

Apple Inc on Wednesday released a software update to fix a problem that enabled its mobile devices to collect and store customers' location data, making good on a promise it made last week.

Apple co-founder Steve Wozniak has an idea that could help fix the U.S. public education system: computers, of course.

Apple Inc co-founder Steve Wozniak has an idea that could help fix the U.S. public education system: computers, of course.

Apple Inc refreshed its lineup of iMac desktop computers with new Intel Corp processors that is says are up to 70 percent faster.

Apple announced an overhaul to the iMac with new features and a new processor.

Apple Inc refreshed its lineup of iMac desktop computers with new Intel Corp processors that is says are up to 70 percent faster.

The delayed reaction and mangled response from Apple over its privacy breaches follows a pattern of failed PR practices by the company, experts content, putting its brand in serious risk.