TIM COOK

Although iPhone average selling prices did rise dramatically during Apple's fiscal 2018 -- that statement misses a key aspect of the company's strategy.

iPhone maker Apple’s sacking of more than 200 employees in the autonomous vehicle research unit has set off speculations that new strategic diversifications are in the offing.

Apple predicts that climate change can impact its business positively by increasing the demand for iPhones.

Apple's plans for the iPhone XR’s successor may have been leaked.

Apple and its investors might not be out of the woods yet.

The tech titan's most recent guidance reduction means that it can't grow spending as it once had.

The Mac maker probably lost as much as $7.2 billion in sales.

The Swedish music streamer partners with India's biggest record label.

HSBC cut its price target on Apple shares, citing China weakness and a limit to iPhone price increases.

This chart shows Apple's quarterly services revenue since Q1 2013 including revenue from digital content and services (e.g. App Store, Apple Music, iTunes Store), AppleCare, Apple Pay, licensing and other services.

Apple's non-iPhone revenue still is tied to the iconic device.

India represented just 0.7% of the tech titan's business in 2018.

The tech titan is expanding services to third-party platforms.

This chart shows Apple's revenue in Greater China since the fiscal year 2010.

Some will point to Apple's lost talisman as the reason for the company's current woes. They needn't bother.

The tech sector saw massive loss after Apple reported a revenue shortfall for December.

Things have gone from bad to worse for the iPhone maker.

The iPhone maker's holiday-quarter revenue will fall short of its outlook.

In August, Netflix started "testing" out directing new and returning customers to subscribe outside of the app, cutting Apple -- and its tax -- out of the process.

It's not about bolstering sales in India, though.

New features are empowering patients like never before, but there's a downside.