Israel's traffic congestion ranks near the worst among developed economies but an algorithm can help, says one of the country's IT firms engaged in the auto and mobility sector.

ITC, or Intelligent Traffic Control, was one of the artificial intelligence players at Tel Aviv's recent EcoMotion showcase where high-tech and AI firms hope to make transport more efficient and cleaner.

Yoav Elgrichi, CEO and co-founder of Rider Dome Yoav Elgrichi, CEO and co-founder of Rider Dome Photo: AFP / JACK GUEZ

Its AI software collects real-time data from road cameras and then sends instructions to manipulate traffic lights based on vehicle flows.

"ITC managed to prove mathematically that many traffic jams can be prevented -- if you intervene early enough," said its co-founder and chief technology officer Dvir Kenig, citing a 30 percent drop in traffic at the two junctions using their system.

The company says road congestion is a global scourge, calculating that the average driver spends three days a year stuck in traffic, also pumping out greenhouse gas emissions.

The company ITC says traffic jams, like this one in Los Angeles, are a global scourge that leave the average driver stuck in traffic three days a year The company ITC says traffic jams, like this one in Los Angeles, are a global scourge that leave the average driver stuck in traffic three days a year Photo: GETTY IMAGES NORTH AMERICA via AFP / KEVORK DJANSEZIAN

The problem is acute in Israel where, the Organisation for Economic Cooperation and Development says, "transportation infrastructure lags significantly behind" most member countries and "road congestion is one of the worst in the OECD".

The EcoMotion Week trade show was held in May, 2022 in the Israeli coastal city of Tel Aviv The EcoMotion Week trade show was held in May, 2022 in the Israeli coastal city of Tel Aviv Photo: AFP / JACK GUEZ

EcoMotion's founder Meir Arnon told AFP that surging global interest in smart mobility had made Israel an auto industry player, even though it doesn't manufacture any cars.

"Cars changed," said the industrialist turned investor. "Cars were metal and wheels and a radio. Today these things don't matter, they're all mass produced by the same companies for everyone.

Dvir Kenig, CEO and co-founder of the company ITC, Intelligent Traffic Control Dvir Kenig, CEO and co-founder of the company ITC, Intelligent Traffic Control Photo: AFP / JACK GUEZ

"What differentiates car manufacturers today is the driving experience... the vehicle's ability to adapt itself to the driver," he said.

Systems developed by Israel's army and private defence industry -- notably surveillance, communication and sensory technology -- have become central to automakers, Arnon said.

EcoMotion is a growing community in the Smart Mobility field comprised of over 600 startups and 13,000 people EcoMotion is a growing community in the Smart Mobility field comprised of over 600 startups and 13,000 people Photo: AFP / JACK GUEZ

With over 600 start-ups in the field -- "second only to Silicon Valley" -- Israel has become a "centre of mobility," Arnon said, noting that 35 global auto companies have operations in the country, including General Motors.

"The future of vehicles lies outside vehicles -- in the cloud, our phones, in the cars to some extent, and all these elements create an open platform," said Gil Golan, head of GM's local technical centre.

"This open platform is a place for innovation and creativity, which Israelis are good at."

Also at EcoMotion was Rider Dome, whose cameras mounted on the front and back of motorcycles use artificial intelligence to warn riders of nearby dangers.

"A driving assistant that has become a standard in nearly every car does not exist in motorcycles," chief executive Yoav Elgrichi said. "That's why we decided to found Rider Dome."

But some observers warn that Israel's technology sector, including smart mobility, could run out of steam.

The Israel Innovation Authority says the tech sector, which accounts for half the country's exports and one in 10 jobs, is "maturing" and the number of new startups is on the decline.

Israel needs more engineers, argues Lisya Bahar Manoah, a partner at Catalyst Investments, if it wants to keep pace with the growing mobility sector that is expected to "double in size" globally over the coming years.

"The way that we can overcome the problem is -- like in Europe, especially in Germany and Austria -- they are creating professional schools," she said.

"Israel needs to stop and think now about a way to create more engineers in order to support the start-up system. We need to adjust our education system accordingly."